Microsoft EBC — Digital Transformation Alley
Microsoft Digital Transformation Alley
Microsoft Executive Briefing Center, Redmond, WA
In summer 2017 our team was busy creating the new Digital Transformation Alley at the Microsoft Executive Briefing Center. EBC is a meeting and discussion space for Microsoft enterprise customers. Together with Mosaic and Taylor Group we created two interactive exhibits dedicated to Microsoft enterprise client companies, Ecolab and Land O'Lakes. We're thrilled to share some of the background stories behind this project.
With Microsoft enterprise solutions, Nalco Water, an Ecolab company, helps companies and institutions save water. Here’s a fact: by the time you’re done reading and watching this case, Nalco Water will have already saved more than 3 million liters of water worldwide, an equivalent to the yearly drinking needs of around 6 thousand people.
To demonstrate this we created an interactive infinity room with screens and mirrors covering all four walls. It tells the story of the water saved by Nalco and creates a 360 immersion effect for a visitor.
Please save water.
Land O'Lakes
Land O'Lakes, a company with over hundred years history, helps independently owned and operated agricultural retailers compete by providing these retailers with technical know-how, proprietary tools and research-based solutions to help farmers win in the field.
Creative Producer Denis Astakhov
Creative Director Victor Lander
Project Manager Anastasia Matrosova
Music & SFX waveme.pro
Supervisor Vlad Kiselev
Nalco Immersive Room
Art Director Nikolay Kulyakhtin
Motion Design Andrey Flat, Kirill Zarubin, Vlad Kiselev, German Emelianov, Ruslan Kharisov
Land-O-Lakes
Art Director Vasile Luchian
Motion Design Vasile Luchian, Anatolie Poghirca
Video Engineer Denis Akopov
Video Shooting & Editing Evgeny Arkhipov
